This & That Inc. is a luxury and lifestyle brand for the cat connoisseur. The company caters for design-obsessed cat owners looking to invest in high-quality feline furniture and goods.
This was a full brand identity project used as an assessment for a Senior Visual Design role.
Logo, App Icon, Style Guide, Social Media branding & banners, Product Packaging, Advert/Print Media, Cloth Branding, etc.
Designer & Copywriter
The brand logo is an embodiment of simplicity and class with a message tucked between the text-dominated logo. It was inspired by a photo of the Ashera Cat staring deep straight into the camera. Aside from being the most expensive domestic cat, it looks and acts the part: speaking of a majestic gait and royal poise, it exudes everything This & That Inc. stands for.
This is a 30-page excerpt of the 58-page brand style guide. You can download a full PDF version by clicking the ‘Download Full’ button.
Disclaimer:
The Litter Box, Cat Feeder, and Hoodies are real products of Cat Person Inc. The images were only used in this project for mock-up purposes. You should totally check them out if you are a cat person.