This & That Inc.

Client

Personal

Project Date

July, 2022

Category

Branding · Layout

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Client

Personal

Project Date

July, 2022

Category

Branding · Layout

Share This

About

This & That Inc. is a luxury and lifestyle brand for the cat connoisseur. The company caters for design-obsessed cat owners looking to invest in high-quality feline furniture and goods.

Client

This was a full brand identity project used as an assessment for a Senior Visual Design role.

Deliverables

Logo, App Icon, Style Guide, Social Media branding & banners, Product Packaging, Advert/Print Media, Cloth Branding, etc.

Role

Designer & Copywriter

Logo Concept

The brand logo is an embodiment of simplicity and class with a message tucked between the text-dominated logo. It was inspired by a photo of the Ashera Cat staring deep straight into the camera. Aside from being the most expensive domestic cat, it looks and acts the part: speaking of a majestic gait and royal poise, it exudes everything This & That Inc. stands for.

Fun Facts

  1. All these (ideation, writing, design, etc.) were delivered in less than three days.
  2. All three reviewers were well impressed with my solution and gave their approval.
  3. I learnt so much about cats than I knew about them during this project.
  4. I got selected as one of the top candidates and had a Final Interview with the Director.

“Paul, I love how there is a reason for every decision you made in this project”

Marketing Lead
Reviewer 1
“Paul, I love how there is a reason for every decision you made in this project”
Marketing Lead
Reviewer 1

Brand Style Guide

This is a 30-page excerpt of the 58-page brand style guide. You can download a full PDF version by clicking the ‘Download Full’ button.

DOWNLOAD FULL
Free Landscape Brochure Mockup 02 ThisThat
Free Landscape Brochure Mockup 06 ThisThat
Free Landscape Brochure Mockup 05 ThisThat
Free Landscape Brochure Mockup 01 ThisThat2

Social Media Branding

“It’s creative, how you came up with those cat names & gave character to them. For me to get to review your work, means it’s really good.”

Visual Communication Lead
Reviewer 2
AD Buisness Profile Dark
Facebook Page Mockup 2020

Instagram Posts

ThisThat Posts Flyer 5
ThisThat Posts Flyer 3
ThisThat Posts Flyer 4
ThisThat Posts Flyer 1

Instagram Story Banners

ThisThat Story Sleep
ThisThat Story Blackie
ThisThat Story Article

“The creative team really enjoyed your assessment, and we are all wondering how Brad owns 5 businesses 🤣.

…hope to see you on our team very soon! 💪“

Motion Education Lead
Reviewer 3

Other Mock Ups

CatOwnerHoodie Front
CatOwnerHoodie Back
Chicken Recipe
Products Mockup 2s
Scene Creator Stationery

Disclaimer:
The Litter Box, Cat Feeder, and Hoodies are real products of Cat Person Inc. The images were only used in this project for mock-up purposes. You should totally check them out if you are a cat person.

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